-Introducing the best of Japan-

To Become Global

LOCAL AREAS AS A BRAND
-STARTING WITH JO-ETSU

As our first interaction, we would like to introduce you Jo-Etsu. In the south-west of Niigata Prefecture, Japan, lies an area called the Jo-etsu region. The region is famous for creating high standard crafts amongst all the different culture and traditional arts that Japan has.
They are famous for Toreutics (metalworking), Tsumugi (pongee), Kasuri (patterned fabric), Butsudan (a Japanese shrine) and many more. One of Japan’s ancient pottery, from the Jomon-Era, called the Kaen style potteries have been discovered in this area.

Why is the area famous for variety of art and culture?

It is said that the nature, the geographical location and its history has contributed to producing so many famous art pieces. Through their art and culture, you might be able to closely observe a trace of their characteristics and diversity.

Just like above, we are aiming to introduce the best of Japan’s local areas.

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The leading companies in Jo-Etsu and their products

Contents of company

The purpose of JTCA is to introduce Japanese traditions, culture and art to the world. That is why we have set up the web page where we introduce Japanese art ware and its culture over the world. We believe we deliver the information of the characteristic scenery and the unique cuisine. The craftsmanship and its perfectionism create the wonderful crafts next to none. We have to be proud of this. At the moment these crafts are drawing the attention of the world.Many people in the world want to know about japan’s wonderful and stylish culture.